UXBRIDGE, MA, APRIL 5, 2019 - Lenze Americas, a global leader and manufacturer of electrical and mechanical drives, motion control and automation technologies, will be represented by members of its marketing team as they present at CFE Media's Annual Marketing to Engineers® event on Monday, April 8 in Chicago, Illinois.
The one-day event brings together marketers in the engineering industry to learn new marketing skills that will help them reach their target engineering audiences more effectively.
Deb Kling, director of commercial marketing, and Nicole Rounds, marketing specialist, are presenting a session titled, "Implementing a Marketing Automation Platform - A Real World Example" where attendees will hear about Lenze Americas' journey in developing their objectives, handling their challenges, and measuring the success of the their campaigns.
"Engineers are a unique audience and, as a marketing professional, you have to know the best methods to use in order to reach them and get them to engage with your brand," said Kling. "We're looking forward to sharing our marketing automation experience with other industry professionals and offering them insight as to how they can effectively add this into their portfolio of marketing tools."